Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli
Abstract
The purpose of this study is to examine and analyze the effect of health consciousness and perceived barriers in predicting attitude and purchase intention within the context of organic food. Non probability sampling technique is applied. Data were obtained from 120 respondents in Pontianak who are interested in buying organic vegetables. Data were analyzed with path analysis method by using SPSS 21.0 software programs. The results of this study indicate that the attitude toward organic food is significantly influenced by health consciousness and it is not significantly influenced by perceived barriers. Meanwhile, the purchase intention of organic vegetable is significantly influenced by attitude toward organic food and it is not significantly influenced by health consciousness and perceived barriers.
References
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Setiawati, H., Hartoyo & Simanjuntak, M. (2018). Analysis on Intention of Purchasing Organic Foods by the Undergraduate Students of IPB Using the Theory of Planned Behavior Approach. Jurnal Manajemen & Agribisnis, Vol. 15 No. 2, July 2018. http://dx.doi.org/10.17358/jma.15.2.198
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Suprapto, B., & Wijaya , T. (2012). Intentions of Indonesian Consumers on Buying Organic Food. International Journal of Trade, Economics and Finance, Vol. 3, No. 2, April 2012, 114-119, DOI: 10.7763/IJTEF.2012.V3.183.
Tan, C.-S., Ooi, H.-Y., & Goh, Y.-N. (2017). A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia. Energy Policy, 107, 459-471, http://dx.doi.org/10.1016/j.enpol.2017.05.027 .
Tarkiainen, A., & Sundqvist , S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, Vol. 107 Iss 11, 808 - 822, http://dx.doi.org/10.1108/00070700510629760.
Vitterso, G., & Tangeland, T. (2014). The Role of Consumer in Transitions toward Sustainable Food Consumption: The case of Organic Food in Norway. Journal of Cleaner Production, 1-9, http://dx.doi.org/10.1016/j.jclepro.2014.12.055.
Yadav, R., & Pathak, G. S. (2016). Intention to Purchase Organic Food among Young Consumers:Evidences from a developing nations. Appetite 96 , 122-128.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer Attitude and Purchase Intention towards Organic Food A quantitative study of China. http://www.diva-portal.org/smash/get/diva2:723474/FULLTEXT01.pdf
https://www.cnnindonesia.com/gaya-hidup/20161016103552-277-165812/
http://cis-nasional.id/2017/03/26/konsumen-pontianak-mulai-lirik-sayuran-organik/
https://investor.id/lifestyle/tren-konsumsi-dan-gaya-hidup-organik-di-indonesia-makin-meningkat
Dean, M., Raats, M. M., & Shepherd, R. (2012). The Role of Self-Identity, Past Behavior, and Their Interaction in Predicting Intentionto Purchase Freshand Processed Organic Food. Journal of Applied Social Psychology, Vol 42, No 3, 669-688, DOI: 10.1111/j.1559-1816.2011.00796.x.
Hoque, Z. M., Alam, Md. N., & Nahid, K. A. (2018). Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market. http://www.mdpi.com/journal/foods. doi:10.3390/foods7090150
Kutresnaningdian, F., & Albari. (2012). Peran Kesadaran Kesehatan dan Perhatian pada Keamanan Makanan terhadap Sikap dan Minat Konsumen dalam Membeli Makanan Organik. Jurnal Ilmu Manajemen. doi:10.32502/jimn.v2i1.334
Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies ISSN 1470-6423, 163-170, doi: 10.1111/j.1470-6431.2007.00619.x.
Nguyen, P. T. (2006). A COMPARATIVE STUDY OF THE INTENTION TO BUY ORGANIC FOOD BETWEEN CONSUMERS IN NORTHERN AND SOUTHERN VIETNAM. 100-111.
Pham, T. H., Nguyen, T. N., Phan , T. T., & Nguyen, N. T. (2018). Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2018.1447984.
Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services 38, 157-165.
Schiffman, L. G., & Kanuk, L. L. (2006). Consumer Behavior Seven Edition. New Jersey: Prentice Hall International.
Setiawati, H., Hartoyo & Simanjuntak, M. (2018). Analysis on Intention of Purchasing Organic Foods by the Undergraduate Students of IPB Using the Theory of Planned Behavior Approach. Jurnal Manajemen & Agribisnis, Vol. 15 No. 2, July 2018. http://dx.doi.org/10.17358/jma.15.2.198
Sujarweni, V. W. (2015). Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press.
Suprapto, B., & Wijaya , T. (2012). Intentions of Indonesian Consumers on Buying Organic Food. International Journal of Trade, Economics and Finance, Vol. 3, No. 2, April 2012, 114-119, DOI: 10.7763/IJTEF.2012.V3.183.
Tan, C.-S., Ooi, H.-Y., & Goh, Y.-N. (2017). A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia. Energy Policy, 107, 459-471, http://dx.doi.org/10.1016/j.enpol.2017.05.027 .
Tarkiainen, A., & Sundqvist , S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, Vol. 107 Iss 11, 808 - 822, http://dx.doi.org/10.1108/00070700510629760.
Vitterso, G., & Tangeland, T. (2014). The Role of Consumer in Transitions toward Sustainable Food Consumption: The case of Organic Food in Norway. Journal of Cleaner Production, 1-9, http://dx.doi.org/10.1016/j.jclepro.2014.12.055.
Yadav, R., & Pathak, G. S. (2016). Intention to Purchase Organic Food among Young Consumers:Evidences from a developing nations. Appetite 96 , 122-128.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer Attitude and Purchase Intention towards Organic Food A quantitative study of China. http://www.diva-portal.org/smash/get/diva2:723474/FULLTEXT01.pdf
https://www.cnnindonesia.com/gaya-hidup/20161016103552-277-165812/
http://cis-nasional.id/2017/03/26/konsumen-pontianak-mulai-lirik-sayuran-organik/
https://investor.id/lifestyle/tren-konsumsi-dan-gaya-hidup-organik-di-indonesia-makin-meningkat
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Published
2021-11-08
How to Cite
PEBRIANTI, Wenny; ROSALIN, Ilmira.
Pengaruh Kesadaran Kesehatan dan Perceived Barriers terhadap Attitude Toward Organic Food dan Dampaknya terhadap Minat Beli.
Cakrawala Management Business Journal, [S.l.], v. 4, n. 1, p. 822-834, nov. 2021.
ISSN 2623-0887.
Available at: <https://journal.feb.unipa.ac.id/index.php/cmbj/article/view/131>. Date accessed: 09 feb. 2026.
doi: https://doi.org/10.30862/cm-bj.v4i1.131.
Section
Articles
