DEMOGRAFI PENGGUNA PRODUK DIGITAL ASLI KOTA PONTIANAK METODE CROSSTABS
This study aims to determine the response of Pontianak City people to the original digital products of Pontianak by examining the association based on the category of gender, age, education, occupation, income and frequency of use with cross tabulation method.
Research is descriptive research. The population in this study is the people of Pontianak City who have used digital product services from Pontianak, namely Angkuts, Tripy and Gurukite.com. The sample size of 100 respondents was selected by purposive sampling, while the sample criteria were respondents with ages above or equal to 17 years, knew and had used Angkuts, Tripy or Gurukite.com services. Data processing techniques use cross tabulation analysis and association testing with chi square.
The results of cross tabulation and chi square between categories of gender, age, education, occupation, income and frequency of use showed significant results. There is a strategic relationship between categorical variables to be followed up by pontianak digital businessmen.
A. Cocchia, “Smart and digital city: A systemic literature review”, in Smart City, Progress in IS, R.P. Dameri and C. Rosenthal-Sabroux, Eds. Switzerland: Springer International Publishing, pp. 13-43, 2014.
A. Caragliu, C. Del Bo, and P. Nijkamp, “Smart cities in Europe”, Journal of Urban Technology, vol. 18(2), pp. 65-82, 2011.
Dameri, R.P, “Searching for smart city definition: a comprehensive proposal”, International Journal of Computers & Technology, vol. 11(5), pp. 2544-2551, 2013.
Dawes, S. S., Cresswell, A. M., & Pardo, T. A. From "need to know" to "need to share": Tangled problems, information boundaries, and the building of public sector knowledge networks. Public Administration Review, 2009; 69(3), 392-402.
Djaswadi,G.A, Wibawa,B.M dan Kunaifi.A , “Analisis Dekriptif dan Tabulasi Silang Konsumen Taxi Ride Sharing”, Jurnal Sains dan Seni ITS. 2017. Vol 6 No.2
Ghozali, I. Analisis Multivanate dengan program SPSS. Edisi ke 2. Universitas Diponegoro. 2001.
Kotler, Philip dan Gary, Amstrong, Principles of Marketing, 2012, Pearson Education, New Jersey
Kuncoro, Mudrajad. Metode Riset untuk Bisnis dan Ekonomi. Jakarta: Erlangga. 2003.
Pradita.N.A, “Analisis Hubungan Antara Karakteristik Responden dengan Faktor yang Mempengaruhi Keputusan Konsumen menjadi Member Tupperware”, Skripsi Universitas Sanata Dharma. 2015
Pike Research on Smart Cities [dedicates entire section to World sensing]. [Online]. 2011; Available: http://www.pikeresearch.com/research/smart-cities.
Sugiyono. Metode Penelitian Kuantitatif, kualitatif dan R & D. Bandung: Alfabeta. 2011.
United Nations. World Urbanization Prospects. United Nations, Department of Economic and Social Affairs, Population Division: the 2011 Revision: Highlights. 2012.
PDF Views : 367 times