PENGARUH ATRIBUT PERGURUAN TINGGI TERHADAP KEPUASAN MEMILIH PERGURUAN TINGGI
Education plays an important role in the development of a nation. In addition, education is also an important instrument in ensuring the sustainability of individuals and society. Thus, it can be ascertained that education has an advanced control whether or not a nation. The purpose of this study was to examine the effect of college attributes on the satisfaction of choosing a college.
The sampling technique that is Purposive sampling was chosen based on the consideration that students who were sampled were students who had registered, so that the sample size used in this study were 85 respondents. The respondents in this study were students of the Faculty of Economics and Business, Khairun University. 85 respondents were collected from the survey. Data analysis uses simple regression.
The results of the study showed that the college attributes had an effect on the satisfaction of choosing a college. The results of this study are also consistent with the opinion of Oliver (1997) that satisfaction is the customer's response to the fulfillment of their needs. That means assessing that a form of privilege of an item or service or goods / service itself, provides a level of comfort associated with fulfilling a need including meeting needs under expectations or meeting needs exceeding expectations.
Ghozali, I. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Badan Penerbit Universitas Diponegoro. Semarang
Hair, J. F. Jr., William, C. B., Banin, B. J., & Anderson, R. E. 2010. Multivariate Data Analysis. 7th edition. Upper Saddle River- Prentice Hall. New Jersey.
Helgesen, O., & Nesset, E. 2007. What Accounts for Students’ Loyalty? Some Field Study Evidence. International Journal of Educational Management, 21, 126-143.
Ismail, N. 2008. International Students’ Satisfaction in Their Choice of A Privatehigher Education Institution. paper presented at the 9th International Business Research Conference, 24 November – 26 November, Melbourne, Australia.
Ismail, N. 2009. Mediating effect of information satisfaction on college choice. Paper presented in Oxford Business & Economics Conference Program. UK.
Ismail, N., Nooraini, M. S., & Noorzaidi., M. D. 2010. Determining Mediating Effect of Information Satisfaction on International Students’ College Choice: Empirical Evidence in Malaysia’s University. International Journal of Scientific Research in Education, Vol. 3(1), 51-63
Jogiyanto, H. M. 2014. Metode Penelitian Bisnis. Edisi Ke-6. Yogyakarta.Universitas Gadjah Mada.
Kotler, P., & Amstrong, G. 2014. Principles of Marketing. 15th edition, New Jersey: Person Prentice Hall.
Kotler, P., & Amstrong, G. 2018. Principles of Marketing. 17th Edition. Global Edition. Pearson
Kunwar, J. 2017. Factors Influencing Selection of Higher Education Institutions in Finland by Foreign Students: Marketing Higher Education Services to Foreign Students. Bachelor’s Thesis in International Business. Degree Programme in International Business. Lahti University of Applied Sciences.
Kusuma, L. A.W. 2016. Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Mahasiswa Dalam Memilih Program Studi Pendidikan Akuntansi Di Universitas Negeri Semarang
Kusumawati, A. 2013. A Qualitative Study of the Factors Influencing Student Choice: The Case of Public University in Indonesia. Journal of Basic and Applied Scientific Research. 3(1) 314-327
Ming, J. S. K. 2010. Institutional Factors Influencing Students’ College Choice Decision in Malaysia: A Conceptual Framework. International Journal of Business and Social Science Vol. 1 No. 3. PP. 53-58
Neuman, W. Lawrence 2006. Social Research Method: Qualitative and Quantitative Approaches. 6th ed. Massachusets: Allyn and Bacon.
Oliver, R. L. 1997. Satisfaction: A behavioral perspective on the customer. New York.
Praboyo, A. & Soedarsono, R. 2015. Influential Factors in Choosing Higher Education Institution: A Case Study Of A Private University in Surabaya. Jurnal Manajemen Pemasaran. Vol. 9. No. 1.
Republik Indonesia, Peraturan Menteri Riset dan Teknologi Nomor 62 Tahun 2016 tentang Sistem Penjaminan Mutu Pendidikan Tinggi.
Sekaran, U. 2000. Research Methods for business: A Skill Building Approach. Singapore: John Wiley & Sons, Inc.
Simamora, B. 2002. Panduan Riset Perilaku Konsumen. Pustaka Utama, Surabaya
Sudarwo, R., Anfas., & Buamonabot, I. 2018. Pengaruh Kepuasan Informasi Terhadap Kepuasan Memilih Perguruan Tinggi. Bongaya Journal for Research in Management. Vol. 1. No. 2. Hal. 18-24.
Sugiyono. 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta.
Suharyadi dan Purwanto. 2008. Statistika Untuk Ekonomi Dan Keuangan Modern Edisi 2 Buku 2. Jakarta: Salemba Empat.
Supranto, J. 2010. Statistik Teori dan Aplikasi. Jakarta: UI Press.
Tantivorakulchai, K. (2015). Thai Students’ destination Choice for Higher Education: A Comparative Study on Us, UK and Australia. AU Journal of Management, 12 (2), 31-41.
Tjiptono, F. 2008. Strategi Pemasaran. Yogyakarta: CV Andi Offset
United Nations, 2018. Report on The Word Social Situation. Inclusive Social Development, Departement of Economic and Social Affairs.
PDF Views : 103 times